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Picture of Doodle - a 
black cat

Welcome to Doodlecat, where we enjoy the pleasures of life (with a slight bias towards the outdoors). This page is regularly updated with news and views plus information about any additions or changes to the various parts of the site. It acts as Doodlecat’s Blog too, so the odd rant considered opinion may pop up from time to time.

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Friday, May 22, 2009

Leave only footprints...?

Until recently Bury St Edmunds' outdoor needs have been met by a Millets and an independent outdoor retailer, Stepping Out. Now this sleepy market town has been targeted by Cotswold, and last week Blacks opened a store.

Given that Suffolk is not exactly blessed with lakes and mountains, you might think that the market for specialist outdoor gear is a bit limited - and you'd be right. In trying to woo customers from rival Cotswold, Blacks have got themselves in hot water - and they'll need plenty of it too! And a scrubbing brush.

Have a look at this story from the local paper - it really made me chuckle.

4 Comments:

Blogger Andy Howell said...

Made me chuckle as well. Don't Blacks own Millets?

May 23, 2009 at 5:59 PM  
Blogger John J said...

I feel for Stepping Out, independent dealers need all the support they can get. It's a bit like Tesco arriving in a small town - one minute small traders are providing a good service to the local population, the next moment their shop fronts are boarded up.

May 25, 2009 at 11:13 PM  
Blogger Phil said...

Agreed John. Stepping Out are well tuned to the local market and stock more specialist stuff like Paramo, so Millets were never any competition (different market). I'll ask them about Blacks & Cotswolds next time I pop in. Hopefully they will continue to develope their own niche in the market.

May 26, 2009 at 3:38 PM  
Anonymous David H said...

Hi Phil
Painted footprints probably seemed like a good idea at the time!!!A good inivitive approach and business acumen!!
Still, with hindsight.............

Remember, competition only offers a choice, it doesn't force the consumer to use the multi-nationals.

Amusing all the same.

David H

May 26, 2009 at 5:21 PM  

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